How Julianne Hough And Nina Dobrev Made 'Fresh Vine Wine' Into A Multi-Million-Dollar Business
Quick Links
Fresh Vine Wine is a wine brand with a variety of low-carb and low-calorie wines which is owned by best friends and entrepreneurs Julianne Hough and Nina Dobrev. It is an exclusive collection of premium low calorie, low carb, keto and vegan friendly wine which is available nationwide. The Fresh Vine offers a collection of creamy, bold and crispy wines which embody warmth, health and a much deeper connection of an individual to their wellness and maintain an active lifestyle.
The wines being offered by Fresh Vine is produced in Napa, California with a variety of different kinds of wine including Chardonnay, California Rosé, California Cabernet Sauvignon, Pinot Noir and a Limited Reserve Napa Cabernet. The wine collection of Fresh Vine adapts the eating preferences of a person who watch what they eat and healthy conscious individual who wants to enjoy a sip of wine here and there.
The Origin of Julianne And Nina’s Idea
Celebrity friends Julianne and Nina were inspired to create the wine brand after realizing the increasing number of people making healthier choices in terms of wellness and health. A lot of people are also searching for a wine that will compliment a healthy lifestyle instead of undermining them and the pair realized that there are only a few options for such wine. Nina stated in an interview that she and best friend Julianne have the similar schedule and they both want to end their day unwinding with a glass of wine. During their unwinding sessions, they eventually dreamt of venturing into the wine industry and be able to create a product which would reflect who they are.
Co-owner Julianne Hough mentioned that the foundation of their winery is her friendship with Nina and the friendship was built upon their experiences together and the life they have shared together. Throughout their friendship, they have bonded always with a wine in hand. The two of them both have an active and physical lifestyles which is why they both wanted to make a product that will compliment their lifestyle without compromising the premium quality and taste of the wine. They have learned in the last two years that celebrating the little things in life is important to their mental, emotional and physical well-being. For this reason, they decided to create a wine that will also cater the needs of those who are health conscious just like them.
The Company Creation and Process
As soon as Julianne and Nina made their mind about creating the wine they have in mind, they set up a meeting with a team who immediately knew that their idea is a great business opportunity as they would be able to create something that will evoked guilt free life experience. They decided to get in contact with Napa Valley winemaker Jamey Whetstone with their 2018 and 2019 varietals and then released their first set of bottles on March 2021.
The pair loved every step of the process of making their wine creation happen. They flew out to Napa to check on the products and tour different vineyards. Nina describes the creative process of producing the wine as the most fun of the entire experience and it has been a journey as they try to discover the wine selection they would want to put out in the market.
Innovative Winemaking
With the guidance of the experienced winemaking team, Nina and Julianne were able to make sure that every gram of sugar, carb and calorie that goes into their wine selection on the proprietary farming and fermentation process is taken into account. The grapes used for the wines are handpicked from the California's best wine regions in the Northern California. Fresh Vine Wine practices the traditional winemaking process from the vineyard up to the cellar. As they are offering a different wine from the rest of their competitors, they have a minimal manipulation of the wines during its fermentation.
The wines produced by the Fresh Vine Wine are being tested on their in-house lab and also tested by a third party lab company with over twenty five years of experience which they are working with to ensure the best quality of their varietals. The process assures the consumers that their wine does not contain animal byproducts and gluten free. The wine that the Fresh Vine Wine offers is the perfect wine pairing to the consumers’ preferences which will ensure that their consumption is still healthy and will keep them in equilibrium. Currently, the wine brand is still expanding and still making its way to their target market.
Sources: Bevin Industry, Hollywood Reporter, Fresh Vine Wine, Just Jared, Variety
ncG1vNJzZmivp6x7tbTEq6CcoJWowW%2BvzqZmq6GTnXqxu9aeqZ%2BtnGS1sMOMo6yloZGju6Z5x6isoKBdlrulec2ipZpllKSvs7HVZqSanJVis7Ox0qFkr6Gemnq4tc2eZKKmpKR6onnMrqOtoV2itq24yKilZpyfobmivoybrKyhnprAtHs%3D