Founded in 2015: Staud was established by Sarah Staudinger and George Augusto in Los Angeles. Their goal was to create a brand that combined high fashion with affordability.

Sarah Staudinger's Background: Before starting Staud, Sarah worked as a fashion director at Reformation, another popular fashion brand. Her experience there helped shape her vision for Staud.

Initial Funding: The brand began with a modest initial investment. Sarah and George used their savings to launch the company, focusing on creating unique and stylish pieces.

First Collection: Staud's first collection was a hit. It featured minimalist designs with a vintage flair, quickly gaining attention from fashion enthusiasts.

Instagram Influence: Social media played a significant role in Staud's rise. Their Instagram account quickly gained followers, thanks to their visually appealing posts and influencer collaborations.

Celebrity Endorsements: Celebrities like Alexa Chung and Dakota Johnson have been spotted wearing Staud pieces, boosting the brand's visibility and credibility.

Signature Bags: Staud's handbags, especially the Bissett bucket bag, became iconic. These bags are known for their unique shapes and high-quality materials.

Fashion Week Debut: Staud made its debut at New York Fashion Week in 2018. Their collection received rave reviews, solidifying their place in the fashion world.

Vintage Inspiration: Staud's designs often draw inspiration from vintage fashion. This gives their pieces a timeless quality that appeals to a wide audience.

Affordability: One of Staud's core principles is to offer high-quality fashion at accessible prices. This has made their collections popular among budget-conscious fashionistas.

Sustainability: Staud is committed to sustainability. They use eco-friendly materials and practices in their production process, reducing their environmental impact.

Versatility: Staud's pieces are designed to be versatile. Many of their items can be dressed up or down, making them suitable for various occasions.

Collaboration with New Balance: In 2020, Staud teamed up with New Balance to create a line of stylish and functional activewear. This collaboration was well-received by both fashion and fitness enthusiasts.

Swimwear Line: Staud launched its first swimwear collection in 2019. The line features bold colors and unique designs, staying true to the brand's aesthetic.

Footwear Collection: Staud introduced a footwear collection in 2021. The shoes are known for their comfort and style, complementing the brand's clothing and accessories.

Forbes 30 Under 30: Sarah Staudinger was named in Forbes' 30 Under 30 list in 2019, recognizing her contributions to the fashion industry.

CFDA/Vogue Fashion Fund: Staud was a finalist in the prestigious CFDA/Vogue Fashion Fund in 2018. This recognition helped boost the brand's profile.

Retail Partnerships: Staud's collections are available at major retailers like Nordstrom and Net-a-Porter. These partnerships have helped the brand reach a broader audience.

Global Expansion: Staud aims to expand its presence internationally. They are exploring new markets in Europe and Asia to reach more fashion enthusiasts.

New Product Lines: The brand plans to introduce new product lines, including home decor and lifestyle items. This diversification will help Staud grow and evolve in the coming years.